Most academic breakthroughs never see daylight. They die in the lab, not because the science is bad, but because the people behind them were never taught how to lead, translate, or sell. Curtis Sprouse, President and CEO of Eureka Connect and founder of the Institute for Biomedical Entrepreneurship (IBE), has spent 38 years fixing exactly that problem. In this episode he breaks down how behavioural science is the missing link between brilliant ideas and actual commercial succ
.png)
