Leverage AI, Define Your Niche, and Stay Irreplaceable with Dr Angela Mulrooney

Nicholas Kuhne
Nov 20
3 min read

What if AI is not your competition, but your unfair advantage?

In an era where ChatGPT and other LLMs are reshaping industries overnight, many professionals are scrambling to prove their relevance. But Dr Angela Mulrooney, personal branding strategist and founder of Unleashing Influence, says that the key isn’t to out-tech the tech. It’s to double down on you.

In this episode of From Startup to Wunderbrand, host Nicholas Kuhne speaks with Angela about how professionals can futureproof their identities, stand out in a crowded AI-driven world, and finally harness the tools that threaten to replace them.

The AI Wake-Up Call for Professionals

Angela works with coaches, consultants, and seasoned professionals who are watching sales drop and trust erode. As AI makes content generation easier, it also floods the market with templated advice and false gurus. Real experts are getting drowned out.

But here’s the twist: the professionals with decades of experience have an edge—their brain has been trained to filter, assess, and guide. AI can’t replace that discernment.

“You need to be the filter for the AI noise,” Angela explains. “People still need your experience, your insight, your direction. That’s irreplaceable.”

Introducing the "Niche of Genius"

One of Angela’s central concepts is the niche of genius – the unique overlap of your experience, expertise, and passion. The mistake many professionals make? Trying to show the world every tool in their toolkit.

Instead, Angela helps her clients focus, simplify, and carve out a clear identity that makes them a category of one. That process is no longer 12 hours of consulting calls – it’s now been turned into an app.

How Her AI-Powered App Works

Angela reverse-engineered her own decision-making process into a tool. The result? An AI-powered app that:

Interviews users about their past, present, and future
Identifies personality archetypes
Surfaces patterns across their career and skillset
Generates a 60-page personal brand playbook

It delivers a full brand strategy: tone of voice, buyer avatars, LinkedIn bios, Sales Navigator filters, niche hashtags, and three tailored About sections that provoke action. Then users get an "Ignite" call with Angela herself to refine the results.

Who Is This For?

Angela says the app is perfect for professionals with a decade or more of experience who are either trying to refine their identity or pivot into something new.

Whether you’re a marketer, doctor, tech specialist, or consultant, the app works by capturing the essence of what you already know and repackaging it for the modern digital world.

Even so-called “lost souls” benefit. Many don’t know what they’re great at until the playbook hands it back to them with clarity and confidence.

From App to Activation

Angela’s full ecosystem includes:

The Playbook: Foundation for understanding your brand
The Content Machine: Turn that brand into consistent content
The Prove It Lab: Build authority through proof, not hype

Each step is designed to build momentum, ensuring that personal brand clarity flows directly into execution.

Final Thoughts: Claim Your Spot

Angela is living proof that reinvention is not only possible, it’s powerful. From dentist to dancer to brand strategist, she’s used her own framework to stay agile in shifting economies.

So if you’re feeling stressed by AI, overwhelmed by branding, or just unsure of your direction, Angela’s advice is clear: