Bold Moves and Bold Voices: Gal Ko’s Vision for Smarter Product Marketing and Podcast Power

Gal Ko with Nicholas Kühne

In this episode of From Startup to Wunderbrand, Nicholas Kuhne sits down with Gal Ko, a rising star in the world of B2B SaaS marketing. Gal is the founder of Bold PMM and Bold Voice, two companies laser-focused on helping tech startups get seen, heard, and remembered. While he might still be early in his journey, Gal’s insight into product marketing, content repurposing, and podcasting is the kind of stuff seasoned founders take years to master.

He’s also a digital marketing tutor at Reichman University and has one foot in academia and the other in startup trenches—an enviable vantage point for building truly useful solutions.

Key Takeaways: Marketing with Intent and Audacity

Gal isn’t just tinkering with tools—he’s on a mission to build smart, strategic marketing systems that help B2B startups avoid one of the most common pitfalls: obscurity. As he puts it, most startups don’t fail because their product is bad—they fail because no one knows they exist.

At Bold PMM, he’s helping founders zero in on their ideal audience, refine their messaging, and execute go-to-market strategies with clarity. Then there’s Bold Voice, born out of a simple but powerful observation: podcasting is underutilised by B2B brands. With executives now allocating hours to audio content each week, Gal’s helping clients tap into podcasting for brand awareness, lead gen, and sales enablement.

He’s walking the talk, too—this podcast appearance was part of his own brand building strategy. And yes, he’s already got the repurposing workflow down to an art.

The Bold Journey: From Product Manager Dreams to Marketing Mastery

Gal’s career path is one of those happy accidents that turn into a calling. He wanted to be a product manager. Instead, his first job out of university dropped him into product marketing—something he didn’t even want at the time. But it clicked. That blend of storytelling, strategy, and impact hit the sweet spot.

Today, Bold PMM offers a flexible subscription model that gives early-stage B2B startups access to high-level product marketing expertise without breaking the bank. It’s a smart move, particularly in today’s economic climate, where teams are lean, but the need for standout messaging is high.

Gal’s services cover everything from positioning and messaging to product launch strategy and sales enablement. Think of it as an on-demand product marketing team that plugs straight into your startup.

Making Noise with Bold Voice

While Bold PMM handles the “what” and “how” of a brand’s message, Bold Voice is about the “where.” After noticing that many of his clients had solid content but weak distribution channels, Gal launched Bold Voice to help brands show up where it matters—on podcasts.

Armed with data (like the fact that 80% of execs listen to podcasts weekly), Gal makes a strong case for B2B startups to start leveraging audio as a core part of their strategy. But this isn’t just about guesting on random shows. His service helps clients identify the right podcasts, prep effectively, and repurpose content for platforms like LinkedIn—turning a single conversation into weeks of targeted, strategic content.

The Art of Podcast Guesting and Repurposing

Nicholas nudges Gal into practicing what he preaches—and it’s a golden moment. For someone advising clients on podcasting, Gal admits this is one of his first on-air interviews. But he’s already mapped out how to extract value:

• Prepare clear messaging and hooks. (His example: “Most B2B startups don’t fail because of a bad product. They fail because no one knows they exist.”)

• Use AI tools to pull key moments and pain points from transcripts.

• Repurpose wisely across LinkedIn and niche communities like Reddit.

• Understand your audience and tweak clips and copy to speak their language.

Nicholas chimes in with a reminder: LinkedIn is a goldmine for B2B visibility, but it’s not TikTok. The tone and format need to match the expectations of that space. It’s about authenticity, clarity, and relevance.

The Loneliness of the Solo Founder

For all the bold branding and clever positioning, Gal opens up about the challenges of being a solopreneur. Bold PMM and Bold Voice are, for now, mostly just him—backed by a curated team of freelancers tailored to each client. It’s rewarding, but also demanding. You’re always on. There’s no switch-off.

Yet for Gal, this isn’t just about making money. It’s about creating value, owning his path, and helping other Israelis with that famous chutzpah go global.

Scaling the Bold Blueprint

What’s next? Gal’s in documentation mode. He’s capturing all the systems and processes behind Bold PMM and Bold Voice, with the goal of turning them into scalable blueprints. Think: agency-as-a-service playbooks that others can follow, particularly those with entrepreneurial drive but limited resources.

He’s also toying with the idea of expanding Bold Voice into other industries. Why limit podcasting to B2B SaaS? Every expert deserves a voice—and Gal might just be the one to help them find it.

What Next?

Gal Ko is one to watch—and not just for what he’s building, but how he’s doing it. With clarity, structure, and a willingness to get his hands dirty. If you’re a founder in stealth, prepping for launch, or wondering how to finally get your message to stick, Gal’s blend of product marketing and podcasting savvy is worth tapping into.

Connect with Gal Ko:

• 💻 boldpmm.com — Product Marketing Services

• 📩 Live chat directly via his website

• 🔗 Gal Ko on LinkedIn